Some samples, enjoy
Skipping the schmaltz
A healthy marriage website with a URL every newlywed woman in our focus groups wanted to visit.
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Eat freely
When school's out, free food is in. This clever map app shows Florida kids where to do lunch (and more).
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A little trust goes a long way
A place where pre-drivers and parents create contracts to drive safe and ride safe.
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Keeping it real
Pop-up videos help Floridians learn how to protect, preserve, sustain and save area wildlife.
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Lost and found
This mobile site was made with the new freshman congressperson in mind. It's an inside track when inside the Beltway.
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An invitation to 15 million people
A one-day awareness event to keep the Delaware River Basin drinkable.
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Creating a “product” for the marketing mix
Find My Forest database draws users to a site where they also learn about controlled burns.
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The grass isn't always greener
Floridians learn to clean up their waterways using less fertilizer and more FL-friendly plantings.
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Don't try this at home
Using an it-can-happen-to-you approach, this campaign features a young man who learned the hard way that gas and fire are no joke.
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New chain of command
Helping the Department of Defense reach out to entrepreneurs for a few good ideas.
Since they already know everything…
Tweens make their own seatbelt ads with this flash tool, then share them through social media.
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Crowd pleaser
Arts festival site builds anticipation – and sales – with accessible information and easy online purchasing.
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Click here for consistency
Local sponsors plug in their specs and pump out customized materials wrapped in the Kidcare brand.
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Upstream advocacy
AJAX tool helps local groups create a customized guide to spark conversations about source water.
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Taking the stand
When the balance of power in Florida courts was under siege, a defense was organized within weeks.
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Organizing opposition
Residents learn about and lament a perilous state proposal that could devastate local ecosystems.
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Friendly fire
Using facebook to post results of a fun fire safety quiz helped our message spread like, well, really fast.
Where's Rhino?
Facebook, again, proved a clever, quick all-terrain vehicle to get our Save the Rhino campaign to all corners of the world.
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Blending in
Custom YouTube and Twitter wallpaper keeps the issue of preserving Florida's wildlife in plain sight.
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When friends are the focus
Driving safety ads appeal to teen self-standards with tips on how not to be that annoying (and distracting) passenger.
‘It’s OK. You can say it.’
Helping parents get comfortable talking about sexual health so they can start a conversation at home.
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App about town
Ads in congressional pubs and postcards handed out at Hill events tout a hand-holding app for incoming DC VIPs.
No lecturing required
It’s easier for over-messaged parents to listen when you start from their point of view.
Hot topic
Leaving children in cars can be fatal. And preventable. Posters remind parents at daycare centers and stores.
Dollars that make sense
Explaining how a once-a-year sales tax break isn’t a giveaway but a revenue booster.
Lighten up
Heavy conversations about weight and health are easier with a little levity.
Big-city lawyers in a small town
Branding that makes experience and education a plus by showcasing deep roots in North Florida culture.
Nickles and dimes
Give Florida consumers a card to flash for discounts at Mom & Pops and everyone wins.
PR gone wild
There's nothing funny about raising money and awareness to save the Rhino from extinction. Or is there?
Getting soldiers to share
Showing science and technology experts at the Department of Defense how they can benefit from new online tools.
Mother Nature would be proud
The developer of historic Babcock Ranch becomes a local hero by giving 80% of prime nature preserve back to the state for conservation.
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Rx for health
By asking doctors to put it in writing, patients can't help but get serious about getting healthy.
What’s a pandemic?
Instead of pushing panic, harnessing social norms to encourage hygienic behaviors.
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Shout it out
How can you help parents get comfortable talking about sexual health? Humor helps.
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Chow Bound
Bus shelter posters point the way to free food and summertime activities for Florida kids.
You can’t fight Smokey Bear
When ‘fire is bad’ is ingrained in our culture, a new approach is needed to build support for controlled burns.
Relationship building
Connecting people to their local forest starts a conversation about prescribed fire and forest health.
You're soaking in it
Florida's playground, the water, could be ruined by fertilizer run-off, as these location specific billboards explain.
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Don’t tell me I should be happy
Newlyweds say life can be tough, so start where they’re at to talk about healthy marriage.
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Paying for protection
Uniting residents and farmers to provide a place for migrating birds to nest.
Parents’ perspective
Raising teenagers isn’t easy, but getting them health insurance is.
Making a scene
Using statistics to increase the odds that motorists will buckle up.
The Undiet
Taking the curse off weight loss plans begins with not calling them weight loss plans.
Turning parents into advocates
Framing the use of gasoline to start fires as outside the social norm.
Safety in numbers
Tradeshow materials reignited some common sense safety tips for hundreds, if not thousands, of firefighters to pass on to the public. Hooks included a grill giveaway.
It’s your brain
Embedded messages about alcohol give kids a reason to skip the booze.
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All about Bobolinks
A market-based approach to wildlife conservation takes wing with the help of a tiny songbird.
Life is good
Postcards remind people that bad health can get in the way of life's great moments.
All together now
Branding guidelines give champions of a cause the tools they need to work as one.
Getting the word out
Newsletters by email or snail mail make sure the target audience gets the message.
What a spread
Flyers to students and parents complete a campaign promoting free eats all summer long.
Hometown advantage
Credentials count, but so does knowing the ins and outs of life in small town North Florida.
Bypassing the bureaucracy
Reaching out to entrepreneurs to bring new ideas into the Department of Defense.
Power broker
Uniting utility shareholders to give them a voice in decisions affecting the energy industry.
Our Fun is Funner
Sedentary TV time has its limitations ... like not being able to meet new people. Inspiration to encourage active fun.
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Fast Food Zombies
Admit it. A spot to encourage feel-good food ... the kind that feels good after you eat it.
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What's the quickest way to save money?
Demonstrating that home hurricane inspections can save money faster than other schemes.
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