Sara Isaac

Strategist & Copy Chief

Sara is skilled at both the art and science of social marketing, formulating research-based strategy and tactics that connect with the target audience and drive voluntary behavior change.

At Salter>Mitchell, Sara has led some of our most talked about campaigns and frequently lectures about social marketing to government agencies and community groups. Sara’s work includes IHateHimSoMuch.com, a healthy marriage initiative for Family Resources Inc.; Ride Like A Friend, a teen driver safety campaign for the Children’s Hospital of Philadelphia; and the Safest Generation tween traffic safety initiative for Safe Kids USA.

As a copywriter, Sara uses engaging and imaginative language, drawing on her expertise as a former journalist to convey complex information to wider audiences. Sara has a working knowledge of written and spoken Spanish and Hispanic culture and has assisted with Spanish-language creative for clients including Planned Parenthood, Florida Healthy Kids Corp., and Catholics for Choice. She holds a master’s degree in International Relations from the Johns Hopkins University School of Advanced International Relations.