Robert Bailey

Research Director

With nearly 20 years’ experience as a behavioral researcher and marketing consultant, Robert employs both traditional and cutting-edge methods of investigation to pinpoint key insights that drive results. Robert focuses on dissecting decision-making down to its most fundamental components, then uses his findings to build targeted strategies for behavior change.

Equally at home talking to scientists and to clients who need data explained in plain English, Robert has managed hundreds of qualitative and quantitative research studies as both a vendor and client. At Salter>Mitchell, Robert has led investigations for clients such as the PEW Foundation, the National Cancer Institute, and Safe Kids Worldwide. Prior to joining the firm, Robert’s work guided a diverse range of corporate brands, including Campbell’s Soup, Marriott, MasterCard and NASDAQ. His work has twice been honored by the Advertising Research Foundation.

Robert holds a bachelor’s degree in Economics from the University of Maryland.