Christene Jennings

Director of Social Marketing

Christene’s expertise in social marketing methodology keeps our projects sharply focused on effecting targeted, measurable behavior change. An expert in tween and teen traffic safety, Christene has spearheaded break-through projects that move away from the crowded risk-messaging market and focus instead on reinforcing positive norms for clients including the Children’s Hospital of Philadelphia and Safe Kids USA.

Christene also designs environmental, health and safety campaigns for clients including the U.S. Environmental Protection Agency, the national Source Water Collaborative and the Ground Water Protection Council. Before joining Salter>Mitchell, Christene was Director of Programs at the Automotive Coalition for Traffic Safety (ACTS), where she spent more than eight years encouraging seat belt use and improving child passenger safety. Christene led ACTS’ biggest foray into social marketing — a tween traffic safety initiative that drew national attention, including segments on NBC Nightly News and CNN. At Salter>Mitchell, she directs client solutions, diagnosing project needs and formulating the agency’s response.

Christene holds a Bachelor of Science from Salisbury University.