History In The Making

Salter>Mitchell Announces Orlando Public Relations Lead

Salter>Mitchell Announces Orlando Public Relations Lead

ORLANDO - Salter>Mitchell, an award-winning public relations and behavior change firm, today announced the addition of veteran public relations and business development practitioner Kathy Putnam to its Orlando office. Putnam joins the team as a Senior Public Relations Counselor, responsible for expanding and managing the firm’s roster of public relations clients in Central Florida. Headquartered in Tallahassee, Salter>Mitchell also has an office in Alexandria, Virginia.

Putnam specializes in media relations, issues management and community outreach from her experience directing communications for two statewide radio networks and serving as Deputy Press Secretary for the Executive Office of the Governor, Press Secretary for a Speaker of the House and Communications Director for the House Majority Office. In Central Florida, she directed public affairs and media relations for Rural/Metro, a 9-1-1 emergency medical responder; led public involvement and community outreach for major transportation projects; and managed business development and public affairs efforts for Atkins’ (formerly PBS&J) Central Florida operations. Most recently Putnam was with Orange County Public Schools where she led efforts to inform the public on the extension of a half-penny sales tax for school facilities and extension of a one-mill property tax to pay for programs within schools. Voters approved both measures last year.

“Kathy is a proven leader with a history of helping good causes win. She’s exactly who we need to lead our Central Florida public relations practice and grow our Florida business,” said April Salter, President and Chief Operating Officer, Salter>Mitchell. “Having her collaborate with our PR team in the state capital further strengthens our position as the gateway for organizations seeking to maximize support and minimize opposition in the nation’s third largest state.”

Salter>Mitchell pairs the strategic thinking and research depth of a consultancy with the firepower of a full-service agency providing public relations, behavior change marketing, issues management, research, advertising, digital media, and creative design services.

Putnam will work alongside director and strategist Sara Isaac, a former Orlando Sentinel reporter who has managed Salter>Mitchell’s behavior change practice in Florida since the Orlando office opened eight years ago.

Salter>Mitchell’s Central and Southwest Florida clients have included non-for-profits such as the Winter Park Health Foundation and the Tampa Bay Estuary Program, private sector clients like Kitson & Partners (Babcock Ranch), Plum Creek Timber and other Fortune 500 companies, as well as the health departments in Orange and Pinellas counties.

“I’m impressed by the quality of Salter>Mitchell’s professional staff and work across its core divisions of public relations and behavior change marketing,” said Putnam. “Recently a Central Florida investigative reporter quipped, ‘Oh yeah, the white hat guys’ when I mentioned my new employer. That confirmed what I already knew – that Salter>Mitchell does great work for great organizations. I’m proud to be part of this team.”

Putnam is on the board of Tiger Bay of Central Florida, is a member of the League of Women Voters of Orange County, and teaches karate at the Downtown YMCA in Orlando. She also serves as a lay Eucharistic minister at Emmanuel Episcopal Church.