Lisa Hall, APR, CPRC

Director of Public Affairs

Lisa Hall has wide-ranging experience in all aspects of media, from print to broadcast and wire. She has managed, produced and executed news for more than 17 years. Lisa understands what the media will cover and what they'll ignore, and is a pro at developing news angles for issues.

As director of public affairs, Lisa plays an important role in strategic planning by facilitating brainstorming sessions, developing creative content and identifying news angles. Lisa has led statewide campaigns that have resulted in major client victories. She led the industry image campaign and legislative initiative that helped the Florida Petroleum Marketers and Convenience Store Association block proposed legislation that would have hurt small businesses.

Lisa led a grassroots campaign that helped save Florida's State Library, and spearheaded media and community relations that resulted in the largest preservation land purchase in Florida history and creation of the Babcock Ranch Preserve in Southwest Florida. Lisa is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor.