Heidi Otway, APR

Director of PR & Social Media

Heidi Otway is experienced in all aspects of media strategy, planning and social media. As Director of Public Relations & Social Media for Salter>Mitchell her responsibilities include strategy formation on client accounts, new media, and community relations. Heidi’s experience includes research, strategy, and implementation of statewide media and public relations campaigns using a full range of tactics, including paid media, earned media, social/digital media and grassroots mobilization.

Heidi has developed statewide and regional communications campaigns for Florida Healthy Kids, the Office of the Governor, NeighborWorks® America, the Florida Department of Education and Florida Commerce Credit Union. She has designed strategic social media engagement plans for many of her clients, including Plum Creek, the Department of Health, and Florida Impact. She recently worked with the CDC Division of Violence Prevention to develop and launch a Facebook fan page for VetoViolence. Since its launch in December 2010, the VetoViolence Facebook page has attracted nearly 15,000 fans and Heidi continues to work with the CDC to engage the page’s fan base in a multi-directional dialogue about violence prevention.

Heidi earned her Bachelor of Science degree in Broadcast Journalism from Florida A&M University. She is accredited in public relations by the Universal Accreditation Board.

Photo Copyright: Michael Cummings & Dream In Pictures (Mashable Connect 2011)