with the Right People
Our Fearless Leaders
Chairman + Chief Creative Officer
Former Wall Street Journal reporter turned marketer … led original “truth” antismoking effort … idea person and copywriter … frequent speaker across the globe on social marketing … lots o’ creative awards (Silver Anvil, Emmy, Gold Davey, etc) … terrible dresser … met wife on plane to Amsterdam.
President + Chief Operating Officer
Counselor to top public officials and corporate leaders … former communications director under Florida Gov. Lawton Chiles … has alphabet soup of credentials (APR, CPRC) … native of the Conch Republic (Key West) … campaigned to save libraries and rhinos from extinction … sold rhinos’ poop on eBay.
Economist turned pollster turned social-marketing researcher … would call himself a ‘data anthropologist’ if he knew what it meant … diverse range of assignments spans from promoting Las Vegas tourism to preventing youth suicide … interests include behavioral economics, complexity science and South Park … takes jujitsu as an excuse to wear pajamas in public.
Director of Public Affairs
Steady leader of major public affairs efforts, including largest land preservation deal in Florida history … spent 17 years in journalism before moving to PR … master of the news angle that gets noticed … scored the credentials (APR, CPRC) … packs fierce tennis serve … Oklahoma gal with attitude to match.
Director of Behavior Change Marketing
Spent 10 years in traffic safety … pushed initiatives for tweens and teens … global speaker and trainer on behavior change marketing … data driven … led campaigns on clean water, health, sex education … vegetarian … met husband at punk show … plans to be rock star in next life.
Director of Administration
Finance and admin whiz who keeps Salter>Mitchell on track and on budget … former account technician with the U.S. Attorney’s Office … has master’s degree in mass communication theory and research (emphasis in corporate marketing) … ecclectic taste in music … feng shui’ed her office.
Devoted to making complex information simple ... her creative ideas have led to happier marriages and prevented the pollution of Tampa Bay ... loves trains ... wants to be on The Amazing Race ... likes her design like she likes her house: clean ... has a dog that is blind in one eye ... started career as a photographer.
Director of PR & Social Media
Seasoned PR strategist … Social Media influencer … attention-getter … former TV news producer … loves a wild pitch … has the creds (APR) … forged campaigns to help households get out of debt and to sign up tens of thousands of kids for health insurance … don’t mess with her softball game … tweets in bed
Thirty years’ experience in advertising … former senior VP at Carat USA … media manager, planner and buyer for top clients … oversaw ad agency relations at Arbitron … taught media planning and buying … Southern boy, transplanted to Los Angeles … has two pound puppies, Rooster and Lobie.
Award-winning producer, director, writer and editor … former director of broadcast production at Crispin Porter + Bogusky … honored at Cannes, the One Show, the Emmys, the Clios, the Andys, the Addys … has appeared in own productions … supposedly related to Abraham Lincoln.
Strategist & Copy Chief
Social marketing strategist and word nut … has headed up some of our most talked about campaigns … likes leading workshops on social marketing … former reporter and editor … specializes in teen safety, health, and the environment … known to Sharpie in missing apostrophes on signs … with three teens at home, is always willing to work late.
Lead Web Architect and Digital Visionary
Linux aficionado with a hobby of increasing efficiency ... bachelor's in computer networks and information systems ... enjoys creative problem solving ... prefers writing scripts over redundant tasks ... has spent over 10 years building the web ... command-line ninja ... skateboards to work.