History In The Making

Sep 01, 2011

HOW Magazine places Salter>Mitchell website in Top 10

Each month, editors at HOW Magazine scour the web to find the best of the best—the Top 10 Websites for Designers. This month, Salter>Mitchell has made the list with its new company website, the magazine announced today.

HOW magazine selects its Top 10 based on "exceptional design as well as functionality." Along with SalterMitchell.com, the September list includes a website for iPhone applications as well as a site for a digital agency focused on gaming, among a range of others. 

Salter>Mitchell, a national marketing and communications agency with offices in Tallahassee and Orlando, Fla., and Alexandria, Va., builds dozens of custom websites and online applications each year, mostly as part of larger public opinion and behavior-change campaigns. Rather than creating sites simply to communicate a pitch, the agency works to integrate the interactive potential of the web into their clients' product or marketing offer, Chief Creative Officer Peter Mitchell said. For example, to encourage a target behavior, Salter>Mitchell often develops an online interface that makes the behavior easier or more fun to do.  

This is the first time the agency has been recognized for its own website.

"The fun part of doing your own site is you can do what you want," Mitchell said. "The downside is that client work always comes first so it can be hard to find the time to work on our in-house products."

Almost every member of Salter>Mitchell's staff contributed in some way to the website as part of a larger effort to better define the agency's brand. The design team included Karen Ong, Christos Mantzanas, Brittany Hince and Alyssa Darmanin. The lead developers were Tyler Mulligan, Brandon Waring and Bobby Pond. Waring and Pond won the company's in-house MVP award for their work on the site.

As one might expect from the folks who built such sites as IHateHimSoMuch.com and RealMenRealFires.com, the Salter>Mitchell site is both informative and playful. On the front page are giant headlines that staff can change from time to time just for fun. Among the headlines appearing now: "Cats Rule the Internet" and "Head Nodding is Crucial in Meetings." 

To find out more about SalterMitchell.com, go to, um, well, you know.

To see the full Top 10 list from HOW magazine visit: http://www.howdesign.com/design-creativity/top-10-sites-for-designers/