Lisa Cline is an old school advertising copywriter whose first paid gig was naming nail polish colors in the Big Apple. Her early years also included writing ads for (gasp) cigarettes and high-interest credit cards targeted to college kids â€” not at all what she had â€œsigned up for.â€ Â A few agency hops followed.
She comes to us from Boston, where she was an Associate Creative Director at Hill Holiday writing print, radio, TV, direct mail and annual reports for banks, retail stores and telecom companies. As a middle child, sheâ€™s always been adept at listening to all points of view and synthesizing diverse ideas into one distinct message, such as â€œshut up. I can't hear myself think.â€
At Salter Mitchell, Lisa eagerly uses her copy power for good, selling rain barrels for EPA, child safety for Safe Kids Worldwide, clinical trials for NIH and physical activity for various anti-obesity initiatives. She also wrote most of the copy for this website.
So we asked her: Hey Lisa, could you take a moment and interview â€¦ Lisa?
Q: When did you know you wanted to be a writer?
A: I won a poetry award in about 8th grade. The poem was the culmination of lots of pubescent angst. I think the judges just felt sorry for me.
Q: Best job ever?
A: This one, of course.
Q: Okay. Second best job?
A: I worked at the New Yorker summers during college. I wore a lot of black those summers. And sharpened a lot of peopleâ€™s pencils.
Q: Worst job ever?
A: Thatâ€™s a toss up. Trimming raw chicken. Working in a bridal shop.
Q: Favorite recent project?
A: Safe Kids. We spread the word about hyperthermia â€” fancy word for heat stroke â€” and how it only takes minutes for a child left alone in a car to be in serious, fatal danger. I honestly feel like the posters weâ€™ve done for daycare facilities are making a difference. Deaths were down this year. Parents need to know about this, and they donâ€™t.
Q: Do you read as much as you write?
A: My son and I are reading all about NASCAR at the moment. Did you know that stock cars donâ€™t have real headlights? Theyâ€™re just big stickers.
Q: How did writing commercials for Marshalls help you land a job at Salter Mitchell?
A: Iâ€™m sure my ability to confidently mix patterns didnâ€™t go unnoticed.