Change Behavior

We strengthen organizational cultures by apply marketing research and techniques like segmentation, sampling, permission marketing, branding, and improving the “customer” experience. Culture change bubbles up quietly. Real change is not launched in a company-wide memo or webcast. It is not declared; it is celebrated when it happens.

Our process begins by targeting behaviors. New behaviors, once observed, create norms – that is, expectations about how to act. And those expectations essentially define the culture. For corporate clients, we partner with Proteus International to translate ambitious vision statements into real change. In the nonprofit sector, we work with advocacy organizations to make promises of cooperation blossom into regularly used systems of collaboration. We can also help create movements for change -- the beginning of broad culture change -- as we have done for such clients as the Planned Parenthood Federation of America and the U.S. Environmental Protection Agency.