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who we are
We specialize in behavior.
Because we implement marketing, public relations, advertising and research programs, we tend to fill the role of an advertising or public relations agency. But we see ourselves carving out a bit different niche – your behavior-change agency.
All the messages in the world mean nothing, after all, if you can’t see the results on your bottom line. It’s what people do – not what they know – that matters. So that’s our job: Framing, placing and promoting your offer to create an idea that sells itself.
See who we are in the bios of our leaders, the faces of our staff and the work we do every day. You may have once known us as Herrle Communications Group or Marketing for Change, the two companies that merged to create Salter>Mitchell. From April Salter Herrle, Christene Jennings and Karen Ong to Peter Mitchell, Lisa Hall and Heidi Otway — we're all still here. There are more than 20 of us now – still determined to create the change you need, quickly, efficiently, and intelligently, only now with more tools to make it happen.