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social marketing training
Transform your approach, improve your effectiveness
The most important thing to change is ourselves. Our training programs are designed to do just that: To interject a social marketing approach to your organization’s programs and planning.
Help your staff design programs with behavior in mind. Our training helps participants choose target audiences, unearth the behavioral determinants that drive change, and repackage, restructure or replace social marketing “offers” – what you are asking various target audience segments to do. The goal is to build in-house expertise through hands-on workshops where participants re-think real programs or hatch ideas you would like to pursue. Here are some training options:
Half-Day Training: This includes some pre-workshop customization (to fit your project and participants), a 45-minute overview of social marketing for a large audience, a 2-hour workshop for a smaller group, and a brief evaluation report. The goal is to build familiarity with social marketing for the larger audience, and the outline of social marketing intervention plans for a few targeted projects.
One-Day Training: This includes some pre-workshop customization (to fit your project and participants), a 90-minute presentation and demonstration for a large audience, a 3-hour workshop for a smaller group and a brief evaluation report. The goal is to build familiarity with social marketing for the larger audience, a limited set of skills for the workshop participants and the outline of social marketing intervention plans for a few targeted projects.
Two-Day Training: This includes more significant pre-workshop customization (to fit your project and participants); a 90-minute presentation and demonstration for a large audience; a 3-hour workshop for a smaller group on Day 1; two additional 2- to 3-hour workshops on Day 2 that give participants working knowledge about and experience with audience research and common marketing approaches; a brief evaluation report; and some follow-up helpline assistance via email. The goal is to build some familiarity with social marketing for the larger audience, working knowledge of the social marketing approach, and a full social marketing plan that includes a marketing analysis, a logic model, marketing strategies and tactics, and a timeline.
We also have a separate program where small non-profits use a workshop format to actually conduct research and create a real campaign, one they actually launch. This approach, called Rapid Marketing Design, is more about quickly and inexpensively creating a program than building capacity, but it does a bit of both.
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Download a flyer on our training options |
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Discuss training options with social marketing strategist Sara Isaac at 407.745.1154. |
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Send your questions or training requests to m4change@SalterMitchell.com |