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social marketing campaigns
Big or small – we’ve done it all.
We’ve worked from Tallahassee to Tanzania, conceiving, designing and implementing local, state and national campaigns. Our results get published in peer-reviewed journals and described in textbooks. But we hope never to lose our connection to change at the grassroots. So our team is as committed to small non-profit efforts as we are to changing the world.
What sets our campaigns apart is our methodology: Reframing offers based on intense-but-rapid research into audience need-states and behavioral determinants. People remember the tag lines, (like “Save the crabs .. then eat ‘em” and “Four out of five people wash their hands. Let’s talk to the fifth guy.”) and the tactics (like IHateHimSoMuch.com and the Ride Like a Friend Facebook app). But what makes breakthrough creative possible is our uncommon planning approach, one so true to behavioral realities that it often actually works.
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Want some free advice on a campaign you are considering? Chat with our director of social marketing, Christene Jennings, at 703.683.2240. |
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Send your questions, your ideas, your wayward RFPs to m4change@SalterMitchell.com. |