who we are // what we’re doing // our work // news // contact
home >> what we’re doing >> research
research
You want honest answers? Ask better questions.
Only good research can unearth that elusive Big Idea. Even a minimal investment in research should demand a major return – not just knowledge, but power.
That means qualitative and quantitative research that gets right to the determinants of behavior, not just random attitudes. If your methodology is grounded in a valid behavioral framework, you can sift through norms, self-standards, efficacy and other common behavioral determinants to find where you need to work to create real change.
Our team has both a strong practical and theoretical foundation. The agency’s PhD–led research team of practitioners (all with graduate degrees in marketing or research) ensures that our methods are both rigorous and results–oriented. From instrument design to data analysis, our researchers are skilled at collaboration both internally – a task that is accomplished daily with our social marketing, public relations and creative divisions – and with clients – we literally become part of your team. We know how to listen. We regularly provide full research solutions, from telephone or internet surveys to intercept interviews, focus groups and participant observation. We manage our own focus group facility in Florida. We also frequently mine public data sets or previously collected data for new insights.
The difference: Our unique behavior-based methodology and framework.
| Free Tools You Can Use Now | |
|
Do-It-Yourself Guide: Pre-testing creative materials (PDF) |