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public education
How do you say just the right thing to motivate people?
Our public education practice is where public affairs meets social marketing — behavior-change communication with policy implications. It's a practice we employ exclusively in the Southeast where our connections with business leaders, advocates and lawmakers in both parties run deepest. From the folks who helped design the 'truth' anti-smoking campaign, won support for smoke-free restaurants, and put together the grassroots effort that saved Florida's state library, it's called public education. But our goal is always public action.
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To chat about how our public education approach might be applied to your cause, call Heidi Otway, our director of public relations, at 850.681.3200 |
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Send your questions, your ideas, your wayward RFPs to PublicRelations@SalterMitchell.com. |